About the project: Anastasia Zhukova’s platform

Over the years, one recurring problem has become clear: a person knows they need to eat properly and work out, but everyday life gets in the way. What to cook today. How much to eat. How to plan a menu. Which workout to do. What to replace an exercise with. What to do if their weight has plateaued.

Knowledge does not bridge this gap — a system that answers these questions every day does, rather than just once a month during a consultation. That is why the author’s method has been brought together in a platform.

• Nutrition: personalized calculations, menus, and recipes tailored to your goals and preferences.
• Workouts: programs tailored to your fitness level, equipment, and workout location, with a player and exercise instructions.
• Progress: measurements, weight, body measurements, and your journey toward your goal on one screen.
• AI assistant: daily support and answers to questions about your plan.
• Personal account: everything listed above in one place, in four languages.

Three areas work together: nutrition, strength training, and lifestyle.

In nutrition, the principles of a low-carbohydrate approach and an intermittent regimen are used—not as a set of restrictions or a month-long diet, but as a system that can be followed long term.

In training, the foundation is strength work: with age, preserving muscle mass is more important than the calories burned during a workout.

In lifestyle, sleep, stress, and recovery are essential, without which the first two areas do not work.

For women and men of different ages and fitness levels — from those just starting out to those for whom sport has long been part of life. Special attention is paid to changes after age 30–40, when familiar weight-control methods stop producing the same results.

The platform does not replace a doctor and does not deal with medical diagnoses. In the case of chronic conditions, pregnancy, or medication use, consult a specialist first.

The author of the method and all materials is Anastasia Zhukova, a fitness trainer. Her experience, education, and approach are described on the author's page.

Each piece of content is prepared using a proprietary method and reviewed by a person before publication. The rules for preparation, review, and updating are described in the editorial policy.